Online lifestyle clothing retailer Surfdome launches its first pop-up shop in July at Old St Underground Station.
The #EnjoyTheRide concept store will bring a wave of surf lifestyle to the dark urban tunnels of Old Street for six weeks from 16th July. Based beneath the infamous Silicon Roundabout the retail space will host a tide of exciting projects throughout the summer.
The pop-up shop has an action packed surf-meets-city schedule which includes exclusive film screenings, industry talks by key influentials such as Bristol Wavegarden and Surfers Against Sewage, live bands and DJs, morning yoga, creative workshops, brand collaborations and flash giveaways.
In line with Surfdome’s recent announcement as the official sponsor of the UK’s first ever #supbikerun triathlon, the Surfdome pop up store will also offer Londoners the chance to check out some stand up paddleboards (SUP), get advice on the best SUP gear and getting started in the sport, and even get their hands on vouchers for discounted sessions at Wake Up London so they can give SUP a go.
Find Surfdome Pop Up Store, Unit 2, Old Street Station, London EC1Y 1EB
