Icebreaker Teams with Nature Artist

Icebreaker, the brand that brought merino wool to the world, has teamed up with British nature artist Simon Beck to create designs inspired by the outdoors. Beck is the first in Icebreaker’s ongoing global series with artists who respect and work in nature, using objects found in nature. Simon’s intricate, gigantic, awe-inspiring snow and sand drawings have been captured as designs on Icebreaker merino wool in a men’s and women’s collection for Fall/Winter 2014. A portion of the proceeds from the collection will support Icebreaker’s donation to Protect Our Winters, an environmental non-profit group dedicated to fighting climate change.

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“We were inspired to work with Simon because his sand and snow drawings leave no lasting impact on the environment,” Said Jeremy Moon, Founder and Creative Director of Icebreaker.

“And a British artist drawing a Merino sheep horn in the Alps of Switzerland was the perfect metaphor to convey my belief, that to tackle climate change we must work across borders in a true collaboration to fight for the future of the planet.”

The centerpiece design is an Icebreaker-inspired Merino ram’s horn, originally created on snow at Bachalp Lake in the Swiss Alps by Beck.

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“I love creating art, engraving it into nature and sharing it with people,” said Simon Beck. “Some people see me as a high-performance, high-precision snow artist. It’s a great way to exercise in the mountains and snow, and I can share my creations through photographs with people around the world.”

The collection is available from select outdoor and sports shops through out the UK.

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