Being safe has never been cool. If it was everyone would wear a bike helmet and hi-vis jacket when cycling on the road, and getting kids to take it seriously is a losing battle.
To combat this, Zhoodz has come up with an ingenues idea of combing style with safety. The patterns on their hoodies and t-shirts are high-vis. Shine a light on them and you will be visible to on coming traffic.
The brand was conceived following research findings showing that both children and adults are often unwilling to wear a high-vis vest as they look ‘uncool’ and flap around in the wind.
Making products for adults, children and dogs – their hoodies will keep you visible on those winter evening walks with the dog, when out horse riding at dusk or cycling at night.
Kids Horse hoodie
Keeping your dog safe. A hi-vis coat for your pooch.
